design for good: branding a company for good — gracelikesdesign

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Tighty Whitey Rally is an organization from dosomething.org that encourages students to urge their universities to supply their merchandise from ethical retailers.

To do this, students rally in their underwear. I designed a brand for the organization.

Label Tag PSD MockUp.png — Spreading the word

In order to draw interest across campus, I created marketing materials with bold, attention drawing imagery and facts. Advertising materials include clothing tags to “tag” objects around campus, posters, and social media.

Bold imagery is used with simple calls to action. This was it isn't taking up too much of the viewers time. They can be drawn in, even on a walk to class.

Bold imagery is used with simple calls to action. This was it isn't taking up too much of the viewers time. They can be drawn in, even on a walk to class.

Bold imagery is used with simple calls to action. This was it isn't taking up too much of the viewers time. They can be drawn in, even on a walk to class.

In order to reach college students virtually, I created social media assets. Each university would create their own local page to update on events.

In order to reach college students virtually, I created social media assets. Each university would create their own local page to update on events.

In order to reach college students virtually, I created social media assets. Each university would create their own local page to update on events.

In order to reach college students virtually, I created social media assets. Each university would create their own local page to update on events.

Bold imagery is used with simple calls to action. This was it isn't taking up too much of the viewers time. They can be drawn in, even on a walk to class.

Bold imagery is used with simple calls to action. This was it isn't taking up too much of the viewers time. They can be drawn in, even on a walk to class.

Bold imagery is used with simple calls to action. This was it isn't taking up too much of the viewers time. They can be drawn in, even on a walk to class.

In order to reach college students virtually, I created social media assets. Each university would create their own local page to update on events.

In order to reach college students virtually, I created social media assets. Each university would create their own local page to update on events.

In order to reach college students virtually, I created social media assets. Each university would create their own local page to update on events.

In order to reach college students virtually, I created social media assets. Each university would create their own local page to update on events.

Tighty Whiteys for all

Not every student is willing to march across campus lacking their clothes, but this campaign works with strength in numbers. I created an option for those students that is almost as eye catching as seeing your classmates in their undergarments.

I saw one issue with this being that not many people are willing to strip to their underwear. For those students, I created t-shirts that portray the same bold and eye catching message.

I saw one issue with this being that not many people are willing to strip to their underwear. For those students, I created t-shirts that portray the same bold and eye catching message.

I saw one issue with this being that not many people are willing to strip to their underwear. For those students, I created t-shirts that portray the same bold and eye catching message.

I saw one issue with this being that not many people are willing to strip to their underwear. For those students, I created t-shirts that portray the same bold and eye catching message.

Clipboard Menu Mockup.png — Action time

Once students are able to draw the attention of those across campus, it’s time to reach out to the decision makers. Students are able to get signatures and pass it on to their school officials. With the strength of numbers + semi nudity, change can be made with the ethical purchasing of college merchandise.

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gracelikesdesign@gmail.com