MONTHLY LIMITED TIME OFFERS
Limited time offerings were an initiative to drive new business to Swensons. By featuring unique items, QSR fans would come to try the new & quirky item and stay for the incredible taste.
Web ads to support menu items.(Shown at 2x speed)
Stickers used as giveaways to drive traffic to stores on launch days. Each month I illustrated the stickers to either fit the menu items or a brand focus that month.
LOYALTY PROGRAM CREATION
SwenPerks branding & launch
Logo, badge, and word mark created for a flexible brand.
Website landing page created to inform Guests of the program and its benefits.
Social posts to highlight the program across channels.
Print materials created for launch. Bag stuff cards & server buttons were used to inform the Guest. Posters were made to educate servers on the program to best educate the Guest.
STAND DESIGN
Swensons x Cleveland Cavaliers
I collaborated with the Cavs team to make in-arena signage both on brand and as impactful as possible.
PR BOXES
Summer with Swensons
I designed & worked with vendors to create PR boxes. Influencers both received and boosted Swensons through doing giveaways on their on socials. In doing this we reached new audiences and gifted Swenatics with new merch.
HOLIDAY
Items created to create excitement around the holiday season at Swensons.
Items include tray mats, bonus cards, custom glitter bomb packaging, and branded air fresheners used as a Christmas Eve giveaway.
PACKAGING
MENU DESIGN
GUEST MERCH DROP
This line was created as the first merch drop for Swensons. The purpose was to be bold, impactful, and cool.
STAND SIGNAGE
To better serve Guests, I reevaluated the signage at our locations. Our business revolves around curb servers running to cars, but when busy, it can take a moment. There were previously outdated menus mounted to the side of the building for Guests to look at before the server got to them. In a drive-in concept, most cars couldn’t see the menus. To fix this, I tested large-scale QR code signs. Once confirmed that all spots could scan the signs from the comfort of their cars, we implemented them across the Columbus market. In the first 2 months, we received 20k+ scans at only 5 locations as well as positive feedback. In addition to this, we added large “Burgs, Shakes, Fries” murals to quickly translate our featured menu items to new Guests.
