I rebranded The Neon Museum, a museum in Nevada that displays vintage neon signs.
A rebrand was implemented to more accurately reflect the works displayed at the museum.
Vintage
In the US, there are two prominent neon sign museums. In Ohio, there is a museum that features modern, bright neon signs. The Neon Museum in Las Vegas stand out with their authentic, vintage (but still functioning) neon signs. I believe that their branding should reflect that. The elements pull directly from shapes and colors of their featured signs.
Materials
To put the branding to use I created marketing + internal materials as well as merchandise.
Branding Book
I encourage you to look over the branding book I created. It goes into further detail of the elements of this rebrand.
https://documentcloud.adobe.com/link/track?uri=urn:aaid:scds:US:e787506b-f341-44fc-9134-fd2fafb69d11