Cafe Vida is an app as well as a website for a local coffee shop also named, Cafe Vida.
This coffee company creates a lively cafe experience. This isn’t a cafe to study in. In Cafe Vida customers meet up with friends old and new, collaborate, come up with ideas, and most of all enjoy Costa Rican inspired food and drink.
Branding
I created the branding around the local coffee shop to represent the type of environment it would be. Cafe Vida is meant to be a lively coffee shop were you go to interact. This isn’t your quiet study spot.
Persona
I created personas of the type of people who may be interested in this shop in order to keep in mind their preferences while designing. Ally is a great example of a potential customer.
